YouTube is fast becoming a real personal online TV Station for your business. Video is dominating the web and if you research the statistics video for your small business is a benefit.
I once said t looked like Google was going to make Google + a facilitator for all Google. Some of you may have noticed YouTube requesting you change your channel name to your personal name. The screen shot below explains this.
Once I changed my channel name it merged my Google + and YouTube connection above. YouTube does give you an option to leave your business name however, you will not connect your Google +. My personal thoughts... change to your name and merge. I imagine indexing will help connect the dots with your content. YouTube does allow choice.
The next screen shot deals with a new feature called InVideo Programming. This is considered a video branding feature. You can add a picture Logo etc.. or capture a video to add to all your videos. One of my clients is going to record a 10 sec video at the end of each video.Thanks for watching my channel please subscribe before leaving.. You can develop your own message for all your videos and decide where to place inside your videos.
Once on channel click on Video Manager then settings. The brief Video Below will show the steps to brand your videos.
The next interesting screen I discovered while uploading some videos last week. Caption Certification. FCC ruled that closed caption needed to be added to TV and rules were designed for closed caption on certain content played on certain stuff. So you have choices on checking which, one your videos fall under.
When you upload video and click on Advanced Settings this is located bottom left. Drop down box allows you to choose a option for your video.
If you want YouTube to Associate Your Website then you will need to first become a partner and verify your website. This will help with search and some tech help may be needed for this step. I found a great article if you want to read about Click Here
Above is the screen Shot for Associating your website. This is highly recommended and you can sign up for partner program on YouTube and some requirements must be met to become a partner.
The last screen shot shows how to add annotations to your Videos on your YouTube channel. Titles, speech bubbles, notes and some other annotations.
Deep below the surface of YouTube are features that will help enhance and build your brand for your small business. I did not feature all the steps I simply wanted to show you some newer features.
I help small business owners with cost effective branding with Video Online. Lots of features for free and mastering your videos in your local market will bring huge branding benefits for your business.