Podcast Austin Biz Buzz We Build the Buzz About Austin Business

For the past 5 years, covered Austin Texas business under the Hurdie Burk Broadcast Network.  The goal create a podcast that identified Austin Business. Brand the podcast Austin Biz Buzz.

The next step capture a sponsor.  A long-time friend and client Mike O'Neal owner of the Money Coach LLC proudly contacted me for sponsorship for 35 podcasts covering Austin Business.

How it works?  The whole idea,  give the podcast business guest something to push out (Inbound Marketing).  

The steps.

1.  A potential business owner in Austin and surrounding area send me 10 questions via email to ask the business owner on the podcast. 

2.  I use Zoom and record the interview for 30 minutes answering the questions the business owner sent.

3. I add the recording to editing software ( audio) and add the introduction bumper.  Once I edit the audio I use the above banner and drag across the audio to create a video. I add in my sponsor a 30-sec audio ad. Add the music save and upload it to YouTube.

4. I upload to YouTube and then copy link add to the Facebook Group.

5. Send to the  Business Owner the  Podcast links from YouTube for both standard link and embed code.  The Business Owner can share with his social platforms for the ongoing buzz.

6. I take the finished edit and run it back through "Any Audio Converter" and create an mp3 audio clip only.

7. I then go to Podcast Garden and upload the audio version only.  Create an audio player version only.  This is where I get my RSS link and the ability to add to iTunes and Google play. 

The Austin Biz Buzz Podcast audio player version.

8. On Apple and Google Play Music.  

Create Videos Answering Consumers Questions and Add to YouTube

Is your business answering the questions your potential customers are asking every day about your product or service?

YouTube is a great platform for adding the top questions ask about your product and service every day.  YouTube has a share link to social platforms.  Embed code for websites. Messenger link to friends.  Blog links and embed code.   The Internet is one big link and sharing video links from YouTube allows consumers in your local market to find your business.

The mobile device is now the go-to search device.  Google searches like near me and nearby are implied by Google.  Same with close by and similar.   Google recently changed indexing to mobile.  Read more  Search Engine Land.

Identify the questions ask about your business.  List 10 and search those questions on your mobile device. See, how consumers are asking for information.  The information you gather will help create the videos ( short ones) meeting the consumer during a search.

If you know your identified market you will be successful.

If you have a channel on YouTube?  Let's say you do.   Download the YouTube app and sign-in your account connected to  YouTube.  Use the app to record the questions and answers. Fill in the details and hit upload.  Once located on channel start sharing information to your target audience.

 Build brand and sales leads by meeting your potential clients with information to help provide the engagement and steps to the service or product.

Consumers know you before you know them.

Tips to help develop your portal to reach new leads.

1. Really I mean really research your competition and know your potential user.
2. Buy a journal and keep notes.  Save screenshots of good ideas.
3. Identify at least 10 questions you are asked about your product or service.
4. Create short video clips and answer questions.
5. Add to YouTube channel.
6. Distribute to social platforms based on number 1.
7. Add Video clip links by posting on Your Google Business Listing.