- You have a YouTube channel and never share your videos to your social networks. Never learned the tools on "your" YouTube channel. Learn the basic Share (Social Networks), Email, Playlist and Embed.
- You leave the file extension on your YouTube Video Title. Make sure the title is properly worded for search. Recently noticed company name on title. People look for products, services and lots of "How To" Take time and search what people search for related to your service or product. Built your title for search. Take off that file extension!
- When you embed the video using the code on YouTube make sure you scroll down once you click embed and take the "Check Mark" out of the box "play related video". Do you want your competitors videos playing on your website right after yours? Hopefully they will send you a thank you card.
- Make sure and add a Logo to Front and End of Video and add your URL website on Video. Having this on your video looks better and keeping your website as a subtitle might mean a visit to your website and remember indexing will find the subtitle.
- The Description Box where you enter what the video is about. The very first item? Your website. You are required to enter http://www.yourcompany.com. Imagine your customers having the ability to click through to your website. The last video I watched simply said "Cool Video" which means wasted space. Write what the video is about. Tell me your service areas.. Contact phone number. Give me reasons to call you, email or visit your website.
- Tags and keywords need be simple and do the point. Type in Google search and see how folks are searching for your product or service. See what folks type related to your business. Use a Keyword Tools service and do your research.
- Create your profile on your YouTube channel. YouTube makes changes all the time to help support your efforts. Add website link and social network links. Go back to video editor and improve titles and click advanced settings and locate your video. Customize your background, , learn how to create playlist for part 1, part 2 etc.. Add some annotations to your video.
These are some very simple ways to improve your YouTube videos. Other items can be tweaked. Make sure your asking folks to subscribe. We hear about viral Video all the time. Focus on learning "how to brand" your business in your Local Market. Watch your competitor's videos learn and see what they do. Look at each video as a "mini website" . Spend 1 hour per day sharing and asking folks to help share your business using "Inbound Marketing". Activity rules.. keep adding video. I have a local Home Inspector with 83 videos we are editing 50 more for his channel.
