Create Short Video Clips Answering top 10 Questions Ask About Product or Service

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Are you directly addressing the questions your potential customers ask daily about your products or services? If not, you're missing a significant opportunity!

YouTube is an excellent platform for businesses to answer common customer questions. Its robust sharing features—including direct links for social media, embed codes for websites and blogs, and messenger links—make it easy for your videos to reach a wider audience. By sharing YouTube video links, you enable consumers in your local market to easily discover your business.

Why Mobile and Local Search Matter

Today, mobile devices are the primary search tool. Google's search algorithms implicitly understand "near me" and "nearby" queries, along with similar phrases like "close by." This is particularly important because Google now prioritizes mobile indexing.

To leverage this, identify the top 10 questions customers ask about your business. Search these questions on your mobile device to see how consumers phrase their inquiries. This research will guide you in creating short, targeted videos that directly address customer needs during their search. Knowing your target market is key to success!

Getting Started with YouTube Short Videos

If you already have a YouTube channel, download the YouTube app and sign in with your account. Use the app to record your question-and-answer videos, fill in the details, and upload them. Once your videos are on your channel, start sharing them with your target audience.

YouTube shorts 15 seconds -3 minutes and will populate as a playlist on your channel.

By proactively providing helpful information, you'll build brand awareness and generate sales leads. Consumers often research businesses thoroughly before making contact, so meeting them with valuable content positions you as a trusted resource.

Potential clients search for information. They want education and personalization. Create the short videos as if you're having a conversation.  

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How to Loop a Video On Your YouTube Channel

Did you know you have the ability to loop a video on your YouTube Channel?   I actually went to Loom and created a short video tutorial.

One more feature highlighted is creating a URL from a starting point on your video.

I went to a video on my YouTube channel.  I did a right click on Video and did a check mark on Loop my video.

I went to my blog page and first did a share link of the same video and it did not loop.  I also copied the embed code and added to the HTML box and did a test on the loop feature.  The video did not loop on my blog and did show related plays.

The video loops on my channel but not using the link provided by YouTube.  The link provided by YouTube

Here is the Embed of the video I did a check mark to loop on my channel. Does not loop on embed.

There is no longer a stop related plays when you use embed.  This was one of the nice features not to show other videos once finished.  Build a playlist.

How To Reach Your Market On YouTube

Your User Generated Video for YouTube is more effective if aimed at a certain group or niche within your target market.

This means doing your research. Who I want reach?  What Group? What Niche?
What is going on within my brand online?  What content is trending within my brand?   Spending time  understanding  your market will help form your video message.

Be your authentic self. Viewers love real people.  Build trust!  In today's noisy marketing world speed of trust is important.

Video tips for YouTube.

Understand who you want to reach
Research and have a strategy
Be consistent
Appeal to emotions
Be engaged with your audience
Be creative ( actually write ideas for videos)
Think into mobile search  ( another blog).
Know how people are searching for your brand or product.

 You can find great information YouTube Creator Playbook for Brands

How to Create A Personalized Video On YouTube

If you have a web cam and YouTube channel?  Here's a suggestion.

Remember the days  we sent thank you cards after the a meeting or sale.  My mail box would have a thank you card from thoughtful folks who understood marketing is everything we do before and after we pick up the check.

When is the last time one was in your mail box?  Here is a great way to personalize a video and thank a client for choosing your service or product.

How about a personalized thank you video sent to your client after the sale.

Must have a YouTube channel for this to work.  If your using a standard web cam consider upgrading. Logitech is a good choice.  Or your mobile device using the YouTube app.

The Process

Create a video Using your web cam right on your YouTube channel.   Once you sign into your channel click upload and record a video on your web cam.  Short Tutorial Video.   

Create a thank you video directed to your client.  While the video is in upload make sure you click the video as unlisted.  Unlisted does not show on your channel to public since the video your creating is directed to a single person.

When finished with upload and (channel verified)  as unlisted save and publish. Click on video and then "share" under video. Copy the short URL and send your new client an email and include the link you copied from your YouTube channel into the email.

You will be surprised how many clients respond and it leaves a great first impression.

Personalized videos can make a huge impact on your clients. Consider using for tips for clients or checking in.  Imagination is the key.

I help small business standout using video on the Second Largest Search Engine Google YouTube.

UPDATE:  Use your Mobile device to create short videos. Use the YouTube app connected to your channel.

Make Your Ideas Into a Video and Add to YouTube

Small business can make ideas into videos and upload to YouTube.  These ideas will will help drive traffic to your website and engage you friends and clients on social sites.

Tips
How to
Informational Videos
Education
Your Top 5 Questions your Customer ask
Tell a story (product)
Testimonials

This list will help you start.  Make sure your videos are aimed at your target market.

7 Dumb Moves Small Business Do With Video Online Using YouTube

Why these Dumb Moves Will Not Help Your Business Video Online Using YouTube.

1. You have a YouTube channel  and never share your videos to your social networks.    Never learned  the tools on "your" YouTube channel.  Learn the basic Share (Social Networks), Email, Playlist and Embed.  
2. You leave the file extension on your YouTube Video Title.  Make sure the  title is properly worded for search.  Recently noticed company name on title.  People look for products, services and lots of "How To"  Take time and search what people search for related to your service or product.  Built your title for search.  Take off that file extension!  
3. When you embed the video using the code on YouTube make sure you scroll down once you click embed and take the "Check Mark" out of the box "play related video".  Do you want your  competitors videos playing on your website right after yours?  Hopefully they will send you a thank you card.  
4. Make sure and  add a Logo to Front and End of Video and add your URL website on Video. Having this on your video looks better and keeping your website as a subtitle might mean a visit to your website and remember indexing will find the subtitle.   
5. The Description Box where you enter what the video is about.  The very first item?  Your website.  You are required to enter http://www.yourcompany.com.  Imagine your customers having the ability to click through to your website. The last video I watched simply said "Cool Video" which means wasted space.  Write what the video is about.  Tell me your service areas.. Contact phone number. Give me reasons to call you, email or visit your website.
6. Tags and keywords need be simple and do the point.  Type in Google search and see how folks are searching for your product or service.  See what folks type related to your business. Use a Keyword  Tools service and do your research.  
7. Create your profile on your YouTube channel.  YouTube makes changes all the time to help support your efforts.  Add website link and social network links.  Go back to video editor and improve titles and click advanced settings and locate your video.  Customize your background, , learn how to create playlist for part 1, part 2 etc..  Add some annotations to your video.  

These are some very simple ways to improve your YouTube videos.  Other items can be tweaked. Make sure your asking folks to subscribe.  We hear about viral Video all the time.  Focus on learning  "how to brand" your business in your Local Market.   Watch your competitor's videos learn and see what they do.  Look at each video as a "mini website" .  Spend 1 hour per day sharing and asking folks to help share your business using "Inbound Marketing".  Activity rules.. keep adding video.  I have a local Home Inspector with 83 videos we are editing 50 more for his channel.