Monday, December 16, 2013

YouTube Content ID

YouTube is updating Content ID and according to this Reelseo post YouTube in fact pulled down some very large pages including some partners.

I have mixed emotions because I am pretty sure fair use might be at issue on some.  Google ( YouTube) can better explain how the content ID ( link at end of blog) system works.

Noticed some very angry post and videos over the weekend especially from those covering gamming. I might add with huge subscriptions and following.

Want to be safe with your content.. sure you do?  I am not a attorney so my advice is from  being around and on YouTube.

1.  Do not add any music at all that you did not produce. Do buy royality free music or use YouTube Audio Library

2. You want to show a clip of something you found online. It has music in background.  Don't do it.

3. Movies or any copyright info that you did not produce.

Make sure all the content uploaded is your production and any music is either yours (you own it). Use the YouTube audio libaray or purchase Royality Free Music.

I imagine the Content ID system might flag somethng that you have complete rights to publish.  Verify your YouTube channel and make sure you have added dispute to your tools.

The best way to maintain a good relationship is create and publish your own content.  If you use others content  make sure you have all the permissions.

If you cover a lot of stuff like recaps or reviews of 3rd party content.  Go hire a attorney.

Wednesday, November 27, 2013

Convert a Audio Podcast to a Video and Add Custom Player.

Every Tuesday Night I broadcast a live radio show on my YouTube Channel.  I then take the Audio saved on my YouTube Channel and add a Custom Tumbnail on YouTube channel Video Manager. This includes a  Picture with Times for show and keeping  brand in place.  While broadcasting using audio only Google + profile picture appears where video would play.

I add all the text in description box, Link to website, description of show and all the items needed to for the video.  I now have a radio show that acts like a video. A single picture with audio portion.

I then take URL for that show located on my YouTube channel and go to ViewBix.

The Final Show is a custom player with links to my sponsors, guest website, email contact  form   and Bill Board with link to my Video 6 Pack.

You Can start your very own Radio Staion using Google Hangouts on Air.  Building your brand and creating engaging content is a great way to keep Clients, Potential Clients and Friends socially invloved.

Happy Thanksgiving 2013

Sunday, November 3, 2013

How I Started My Video Business

The twelve years of streaming live content  was changed when a certain launch created some buzz of course, YouTube.  Most are aware it was silly videos and fun videos.  Then Google made the buy and the rest is continuing history.

Fast Forward a few years. Watching countless small business start creating channels and uploading how to, demos and here I am take a look C I noticed a gap in what could be vs. what I watched.

Cameras with HD video, web cams and smart phones are cheap and shooting video is now a single click away.  What I noticed  most small business owners were uploading video's to YouTube without proper titles, no links to websites and no descriptions.

From the video standpoint most videos were shaky, pan to fast and could overall be a "little"  better. After interviewing small business anxious to have video and create a YouTube channel.  My conclusion was simple use Small Pocket Cameras and improve on making a "little" better.

One issue making videos a "little" better was making sure they were branded, had URL on Video and add proper descriptions.  Improve a "little" over what small business owners were uploading.

The second issue was making the cost affordable for small business who needed more then one trick pony video and of course,  a "little" better.  This meant shooting clips on location of business and meant keeping videos simple for engagement and activity.  No fancy sets or lighting and no mics.  What was that Movie Line?  B..eeee Yourself.  Build Like, Know and Trust.  I decided I would pick the low hanging fruit and developed the "Video 6 Pack"

Focus again on a "little" better.  The videos produced are a "little" better" then the owner of a business will produce.  They go through the normal procedure's Capture on Pocket Cannon ( power shot), convert, edit and upload to YouTube with proper titles, Descriptions and Tagging.

The videos produced are a "little" better they are cost effective and they deliver a personal message. They are not done in studio, no fancy lighting, no crews  you get it.  PS:  At one time I was close to naming the company "cheap ass productions".

Now days the package for small business includes The " Video 6 Pack, YouTube channel build,  all the uploads with the proper Titles etc.. and I teach small business how to manage the channel.  I do all this at a very affordable cost.

Very much self taught in my business. My clients are very much a niche.  No events, seminars, weddings or high production.  I outsource when I realize a client wants more then I offer.  It would take me a while to count all the videos produced and YouTube channels built.  Many of my clients are service companies.

Included below the video above is the YouTube Channel for Top Notch Irrigation.  They have a very nice brand in Georgetown Texas area.

Included below the video above is the YouTube Channel for Jerry's Garage.  Since the channel was created a little over a year ago.

I help small business owners with cost effective branding, lead generation and search using video online.
I like simple I keep everything simple and I love to help small business be successful. Thanks for Reading!

Monday, October 7, 2013

How does Video Help Your Small Business

My coach Danny L Smith talks a lot about wasted handshakes.  Wasted handshakes come when we meet at a business function grab a business card throw in the stack on the desk and do not follow up. Building realtionships is a great way to help build your busines. The goal of realtionships is Like, Know and Trust.

What is a great tool ( Danny calls Weapons) we should  use?  Video will establish the begininings of Like, Know and Trust.  Video brings instant connection with folks you meet online. Think of your video as a "Virtual Handshake".

Below is a perfect example of a "Video Handshake".  Tips are great ways to start Like, Know and Trust. Cammy Oney with explains blind cabinets in kitchens.

What if you explained this with text?  Video is  great way not to waste handshakes online.  I help small business owners located in Austin Texas with cost effective branding using video online

Thursday, September 26, 2013

YouTube Music Audio Library

YouTube Annouces the Audio Library.  This means you can download the music and use on your videos  uploaded to YouTube.  To access the Audio Library sigin into your YouTube channel.  Click on Video Manager.  The screen shot below shows "how" to find the Library.

On Left side after you click Video Manager then Click on Creation Tools and then Audio Library.
You can play songs before you downlaod.  Make sure to read Terms and Conditions.  The down arrow far left is for you to download.

Very sure Google would like to see more folks use permission based  music.

Thursday, August 22, 2013

How I Built My Internet Radio Station Using Hangouts On Air

Several months ago I decided to try Hangouts On Air to broadcast my Internet Radio Show.  The first frustrating step at that time no Permanent Link to post prior to show.  This part was solved. Know your channel name?  Then your link will look like this.

YouTube Live Broadcast       Link URL:

I post the link prior to show this allows folks to share link and join me at broadcast scheduled time.  For those of you learning about G+ ( Googles Social Network). You will need a gmail account.

The steps..

Create G+ Account and Connect YouTube. Good step by step from Social Media Examiner . This will take a little work but worth it.  YourYouTube channel will be a shell and need some hands on.  If you need more info Google search YouTube Help.. tons of great educational videos..

Assuming you know something about Hangouts?  Going to assume those reading do.

Radio Show Process

1.  Post Link above to all my social networks prior to show with Guest Information including Time and Date
2.  At time of the show I enter my G+ go to my profile and navigation bar on left click "hangouts on air".
3. Name Hangout Title of Show Click  "Start Hangout"
4. Load effects run through test audio and cancel camera ( top right).
5. Start Broadcast
6. Live show is on G+ profile and YouTube Live.  YouTube is archiving show.
7. When show ends go to YouTube click on My Channel then Video Manger in my playlist find the show and add keywords and information about show.  Save and now your show is ready to share back as "On demand.
8.  I recently created a account on Viewbix This now allows me to create a custom player and add info     about guest, link to guest website, link for my newsletter, links to my social networks and links to all my sponsors websites.
9.  Once this is completed ViewBix offers a link for copy /paste and embed code.  The final product I push back out for "on demand" play.  Below is one of my shows with completed process.

Saturday, August 10, 2013

Make Your Video Players Customized

I wanted to build some customer players for the Hurdie Burk Internet Broadcast network.  Thank you  Very easy to add some features in a video and keep you connected.

Let me know what you think.  Tools that allow for engagement and participation are the future of social networking.  Keep your Social Foot Print active and help others find you and your services.

Hurdie Burk

Monday, August 5, 2013

Hurdie Burk Internet Broadcast Network New Shows Start August 2013

Broadcast using Google hangouts "live" on my YouTube channel.  All broadcast are Tuesday 7-8PM cst.  Interview local Austin Texas Business.
 Hurdie Burk Internet Broadcast Network begins the next 20 Shows August 6 ( Tuesday) and every Tuesday Night 7-8PM CST. The Internet Radio Show ( audio) is broadcast Live on my YouTube Channel. Click Link Below at 7PM Tuesday Night and listen in. Our Guest Mike Oneal the Money Coach. His website is Are you running your business as a Hobby? Come join us. Tons of information one mouse click away..
 My sponsors 
Steps 2 True Health-Diana Foley,  My Georgetown TX Homes-Sheri Sally, Jerry's Garage-Todd Frank, Allison Interiors-Diana Allison, Gateway Loan-Danny L Smith, Gateway Home Inspection-Charles Schiller,  Money Coach -Mike O'Neal, AMS Garage Doors-Mike Steward
This link is direct to my YouTube live ( audio) broadcast 7-8PM cst.    Come Join Us..
Live Broadcast Link     Thanks for Listening
 Hurdie Burk

Tuesday, July 30, 2013

Trends Suggest Visual Content Continues to Grow

List of Ways Visual Content Is Trending 

More Visual content  Includes both Pic's and Videos

Vine and Instagram support shorter or brief content post

Smarter visual content in a crowded market

Creativity super important

Video's to the point..trend suggest shorter video clips must gain attention

Tools for creating video and automation of cloud based editing

Add interactive messages inside video for response and call to action

More Video Content Platforms for User Generated Content

Custom Players for Built in messages, call to action and point of sale.

Mobile devices have HD Video camera for high end content on the fly and instant share

Add YouTube Subscribe Button To Your Website

If you want to add a YouTube subscribe button to your website below is the code.  Where you see UserName is where your channel name is inserted.

<!-- Start of Youtube Subscription Box Embed Code --> <iframe frameborder="0" id="fr" scrolling="no" src="" style="border: 0px; height: 100px; background:#FFF; overflow-x: hidden; overflow-y: hidden; width: 300px;"></iframe> <!-- End of Youtube Subscription Box Embed Code -->

For those wanting to add a simple link..Insert your channel name. Name Here

Tuesday, July 9, 2013

Hangout on Air Permanent Link for Your Broadcast on YouTube

This is recent old news.  Short reminder that you can send a link out prior to live broadcast on your YouTube channel using Hangouts on Air.

This is your very own permanent link.  How does it work?   Must have a G+ profile and YouTube channel.  This is the link you can send out prior to your hangout broadcast.  Add your channel name in the link.

Mine is  When you not on air folks will land on your channel. If you send  link prior to live broadcast folks can click link at show time watch or listen in

Good luck with your Hangouts on Air!

Sunday, July 7, 2013

New Plugins for your Google + Page

Some new Google Plugins for your website. I tested one.

Tuesday, July 2, 2013

Share Short Podcast Messages On Social Networks

I think about 11 years ago when broadcasting audio over the net was very hard.  For that matter Video was in early experimental stages. Many technologies needed to work properly for Internet broadcasting.  Those were the days when one streamed anything live one was considered a cool tech savvy nerd.

Now days any person with a little knowledge can take advantage of tools dare I say make this process simple. Recently I pulled my Hurdie Burk Internet Broadcast Network off a Windows Server Farm fighting all the way.  Only because the technology was in my comfort zone and easy management of a broadcast.

I still do my 1 hour broadcast on Hangouts and broadcast live on my YouTube channel. These are long play and designed for a business interview.  All this lead to some ideas. The one that stuck.  Download a mp3 recorder to my smart phone for short interviews with folks and push to social network footprints.

The idea replace our written post with some "moments that matter" audio podcast. Seems folks are open to listening and allows engagement and activity. Both are becoming important when it comes to our social networks.

Short Video interviews work the same way.   Decided to add Quickvids to the mix.  These are additional products that support my main product the Video 6 Pack. Not going to get rich it does support my brand.

What Steps Are Needed

1. Download MP3 Recorder to your smart phone.
2. Limit interviews to 1-2 minutes ( get to the point).
3. Email recording to your email address.
4. Edit audio if you like.
5. Host on a a site like .
6. Host site usually gives you links to embed and share.
7. Submit to itunes

By Hurdie Burk
Home of Video 6 PACK

Sunday, June 23, 2013

The Battle For Consumer Attention Think Video

When asking small business today how they gain Customer Attention some head scratching and some er umm's sum up today's battle.  Old tactics and old marketing techniques are not winning the battle.  Today's language is composed of actions  engagement, participation, collaboration, sharing, 1+, likes, video and blogs.

Several years ago I remember thinking is social networking stuff going to stick?  In the early days very few social networks were designed for business.  Now days business use social networking to brand and attempt to gain Customer Attention.  How can a small/medium business gain customer attention?

If you want some eyeball reading  Google-Think Insights Published June 13 and written by Abigail Posner.  New terms like Gen C and describing who and what a Gen C looks like, acts like, the mind set and how they engage.

My niche within social networking is helping small business owners with cost effective branding, lead generation and search using video online.  Video is a powerful weapon for engaging customer attention.  Giselle Abramovich compiled some stats in his article 15 stats brands should know about online video.

If you own small/medium business pay attention to video. Research indicated several years ago short clips 1-3 minutes would keep attention and these should be personal, good, and make a point with a call to action.  Problem small business owners had no time, did not know where to begin and video was expensive.  Today business owners are very busy (no time) and not sure where to begin however, video production is very affordable.

One such client in auto repair realized the need to gain customer attention.  Jerry's Garage located in Round Rock Texas decided to add YouTube Video's as one of his marketing weapons. Top Notch Irrigation located in Georgetown Texas is using onsite repair video's to gain customer attention.

The battle for consumer attention should "include" video. Notice the word include not exclusive.
Think engagement. Want to win this battle for customer attention engage, participate and learn to share. One concept that will never die in marketing.  Help others obtain what they need.

Think Video for Consumer Attention.

By: Hurdie Burk
Home of the Video 6 Pack

Sunday, May 26, 2013

YouTube New Display Banner

On June 5th the new design will no longer be a option for opt in.  Your Channel will have the new design. This means  all your backgrounds and personal branding will go to the cyber junk yard.

Your new channel will have a single display banner at top designed for view on several devices, TV, Pads, Mobile and Laptop..  Most will need a graphic designer .   YouTube has some channel art  in the Gallery.

If you need more information on "how to" create a banner  follow these instructions.

My Sample below.

New Banner On YouTube

Monday, May 13, 2013

Video Marketing Checklist For Small Business

Remember those famous words spoken from Apollo 13. "Houston we have a Problem" .  The rest of the flight was about strategy to make it home.  Focused decisions and each one critical for survival.

Each step your business makes for marketing video is determined by  your "target market".  I speak from tons of time helping clients establish marketing goals using video.

We all know that Social Networks are here to stay.  We know they help provide avenues to push instant information to potential clients and build our brand.

Once you determine the all important  "Target Market" then the process for developing what works marketing your video's will keep the  "hey we have a problem" message on the shelve.

 1. Learn "How" folks search for your business, product etc...  Start typing in searches and see what appears and watch videos of other related business. Some of these searches could make excellent titles for your video's

2. Build a YouTube Channel.  The ability to share and embed is important.

3. Edit videos for a  professional look.  Logo front/end.  URL on Video. Yes, Basic editing works.

4. Embed video on your website.  Example:  Develop video's centered on top 5 questions your clients or potential customers ask. Embed on proper page.  Set a goal to develop 2 video's a month keep content coming.  Activity and Engagement.

5.  Make your point.. Don't be that car "rambler"..

6. Understand your social networks and understand one video for one may not work as well on another one.

7. Ask your social network friends for help. Would you please share my video's I am going out of business.
Kidding!  I started video marketing and would you mind sharing this with some friends which,  need my service/product.

8. Most of all make your videos personal and tell brief stories.  Example:  I was doing video for a business that organizes family photo's.  She was showing off a  very cool box  for organizing photo's.  This meant a lot to me when I was rounding up "my family" photo's ( personal).

9.   Learn the 4 basics ( narrowed down).  Video Capture, Converting, Basic Editing and  Tagging for search.

10.  Have fun.. Your producing Content. 

Wednesday, April 10, 2013

Why Offering a Free Service Is Not a Good Idea..

One of the top  words used in marketing to gain your attention is the word "free".  Next time your online watch how  ad's are structured and see how many times you see something offered for "free".  

Good advertisers use "free" as a hook.   Good ad's might say something like this.

Free 30 day trial. This is a great way to have a client  try your product.  You see this type of ad associated  with software.
Free with the purchase of X.  You buy and get something.
Free Appointment.  Lawyers use this one a lot.
Free Download..  Trade contact info for information. 

When "free" is used in the wrong way

Write this down!   Locate a 3 x 5 card and post it where you see and remember.


This may have happened to you.  Your a small business and a potential client ask if you to provide a service for "free" to test your product.  You hopefully will do a short interview and find out what a client needs are however, your answer is going to be "NO".  The same amount of work is required for a "free" service and cuts into your ROI or your ROT ( Return on Time).. 

This does mean we cannot discount. Make sure your discount covers your service, labor and hard materials. Discounts can hook your customer long term.  

Trade outs should be Dollar for Dollar.  I stay away from trade outs for the simple reason "CASH is KING" and trade outs do not pay the bills.  If one chooses to use a trade out.  Make sure both parties are in agreement it is dollar for dollar.  I will do one  if it helps my business.. 

If you offer a "free" service call ( I would not) then make sure you have a means to cover that cost.  Better yet!  Let clients know you will charge a fee and will apply it to the service if they chose your company for the work.  If they do not then let client know  the service call is non-refundable.  

I might lose clients if I don't offer something "free".  You might lose some clients.  In the long term your business will prosper and the market ( your market) will know you provide a service for a fair price.  Your marketing material may have strong slogans  like "100% Satisfaction Guaranteed" letting clients know you back up your work.

Hold your ground and make sure you have your "FAB" ( Feature, Benefits) for why a client should do business with you. Lots of business are offering a "free" something.  I recommend learning a word track ( have a answer)   when a client says will x down the street said he would do it for "free".   My answer is this.  I completely understand the temptation to use the free service does the "free " offer include ( list your FAB).   

Sometimes we have to walk away from business and focus on clients who can and are willing to pay for our service. Increase your pipeline and "free" will not be an issue. 

Remember "a free trail " can be a powerful tool for your business if used the right way or "free" can hurt your ROI and ROT  business model.

I will no longer offer a free service to another business who will become successful at my expense.

Sunday, April 7, 2013

YouTube Changes and New Design

If you have signed into your YouTube in the last week you will notice a bar across the top prompting you to add the new design. Once you opt in changes will begin and little boxes of instructions will appear. I want to focus on some Features and help you take advantage of the tools YouTube offers.

I access this page by clicking on Video Manager then on left Channel Settings and the  feature page will appear.

Account status:

My account is Partner Verified
Community Guidelines, Copyright Status, Good Standing:  * Important if one of these is not green then first set of items that needs addressed.  Your account must be in Good Standing
Features:  This will take some work on your part.  You want to take advantage and have these approved
then you can take full advantage of these features.  Each one has a "learn more" and takes you through the steps to activate.

I Consult with clients in Austin. If you need help and want these features activated use my Contact Page Type "Help with my YouTube" in subject line.

I help small/medium business with cost effective branding using video online..

Monday, March 25, 2013

Small Business Using Video Online Georgetown Texas

My new blogs will focus on supporting small business clients using video online to brand and generate leads.

James Woods Owns Top Notch Irrigation located in Georgetown Texas.  James is building his online library on YouTube and will approaching 30 videos by middle of summer 2013.  He services Georgetown, Round Rock, Sun City Texas.

If you own a home in one of these areas of Austin or near contact James Woods  You can watch one of his videos below and subscribe.

Top Notch Irrigation video's have helped his company stay in front of customers and new Customers.  

Friday, March 8, 2013

Music On Videos Posted to YouTube-Copyright

Here are some safe steps for uploading video's with music.

1. Never add music that is not yours.

2. If your purchase music for play on your videos read the Company "Terms of Service"  Plenty of companies have music for purchase.

3.  Most Companies that have royalty free music are very specific how to use the music purchased.   I create lots of video's for small business so paying attention is important..  I purchase my music for my videos  here  Called the company and discussed how I would use the music and made sure I understood the "terms of agreement".  Each song comes with a license with download.  Terms of Service" are very clear  how the music is used on videos for posting online.  A license gives you permission to use within "terms of service".

4.  Giving credit to the artist/band/label does not protect you.

5.  If not sure be safe not sorry..  If your not sure exhaust making sure before you add music to any video you Upload..

6.  You can look at Stock20 for music. Before you do anything read the "terms of service".

I am not an attorney these are simple rules I follow.  If you have questions about playing music contact your attorney.  This is not legal advice.  I simply say read all sites "terms of service".  Ask questions?  Call companies you purchase music through and ask more questions.

Here is some YouTube Info

I help small business owners with cost effective branding using video online.

Monday, February 11, 2013

Tips for Using Video Online

These are a few tips learned from working with small business using video online.

Build your Brand

With all the tools YouTube offers now is the time for building  your own content.  No middle man advertiser required.  Figure out your target demographic.  Create video content that allows folks to meet you before they meet you.   Use video to help solve problems for clients.  Create videos about questions clients ask consistently.

Tell Your Story

Create short story video clips.  How we started our business.  How we help customers. These build trust and emotional involvement.  Stories are personal... ad's are not.  Develop a very nice short intro video.

Product Demo/Promote Product

Demo your product on video.  Show "what it does" offer a "call to action tip" to solve a problem or issue.  Lots of "how to" videos are good.  How to do something  is a very large search on Google.  Promotion is about a call to action and all video's need a  "I want you to do this" . Would you help share this video to your friends.  Visit my website for more information.  Contact me.

Short Clips 

Good clips do not need ramble on.  Most folks are looking for something are searching quickly for solutions or answers stay on  point/points.  Be upbeat but not hyper.  Smile.  If your reading a script practice and record before doing the actual clip.  Keep message on target.  If you have more then 2 points say this up front.  Here are two things you need to know about ( fill in blank).  Make sure you have some subtitle on video and use Annotations on YouTube for other fun adds. Music is nice and make sure it's not copyrighted and is legal to use. I buy from  Use a transcription service if you like..

Search Engine 

Video is more likely to move up faster in search.  Titles are important. Keyword tags are important.
Activity is important.  Adding your videos to your website, newsletters, blogs and sharing with your social networks helps.

YouTube Channel and Sharing

You have your very own TV station online.  Each video is an extension of your business and mini website.  You have the ability to share to all your social networks. Others who visit your YouTube channel can subscribe and share your content.

These easy video tips will help with your online video.  Not sure where to start.  Visit sites that teach  basics on video capture.  Same holds true for creating your YouTube channel.

I help small business owners with cost effective branding using video online.

Hurdie Burk

Sunday, January 27, 2013

Converted My Online Radio Station to Google Hangouts

My Online Radio Station live shows were steaming live audio through a windows server farm.   The market fragmentation meant so many folks were not able to access the live broadcast.

I looked at some other portals and considered moving the Internet Radio Station.  After testing a few and realizing it was not going to work.  Decided to look at Google Hangouts.

My normal process on my Internet Radio Station was broadcast live and then after the show convert the wma to mp3 and then upload my mp3 to  The Kiwi site allows me to host each mp3 show and creates a single page for each show.  Folks can download the show, share to social networks, blogs  and embed the player or link to websites.  One of the Show pages located on

I started playing around with Google Hangouts realized I could cut the camera off and do my audio only show.   What I liked about Hangouts the live show is broadcasting on my G+ page and YouTube.  The internet show is archiving to YouTube during live show.

I can do several things with my Internet Radio Shows using Google Hangouts.

1.  Broadcast Live Audio Only.
2.  Once Live Show is Complete. Go back to YouTube sign in and under video manager click on that archive then edit  open the show with its black screen and go to annotations and add  Hurdie Burk Intenet Broadcast Network and drag that through the time line of the show so no black screen is present. Or add  pictures.
3. Download the video file ( it's audio but is a video file) to my hard drive. Use my converter to capture audio only and then edit and convert to mp3.
4. I Upload to ( link to same show above audio only)  so folks can share the audio file. This means the show is located on YouTube and  Both have share capabilities.
5. Listen to archive on YouTube.

This is one of the shows Broadcast Live on Hangouts.   I went back and added annotations to the archive on YouTube. When you start to listen after about 2 seconds the screen is no longer Black.

Today's tools allow for creativity and with a little know how one can figure ways to utilize services which, a few years ago did not exist.

I help small business owners with cost effective branding using video online.

Hurdie Burk