For a local business sharing Video content to local followers on your social sites is a giant step in the right direction. A structured approach is needed along with following the YouTube Creator Playbook for Brands which, is a comprehensive approach and the right approach.
More small business will need guidance in best approaches for using video on social sites. Not saying total take over and management. The word guidance is a major key.
Are your videos directed at your target market?
Do they have calls to action.? Visit website or Call
Does your business have a intro video on website?
Do videos address your top 5 questions asked by customers?
Does your business have a thank you video or follow up video?
Does your business share videos for activity and brand on social sites?
Does your business understand best places to share video based on target market?
Does your business have a blog to embed videos?
Does your business realize the power of mobile views?
A small business will benefit greatly mixing video with your normal posting on social sites. One tactic will not cover all the marketing needs. Marketing is everything you do before and after receiving your check.
Working with a local firm we posted videos to YouTube. We created a very concise social footprint. We Started Ad Words campaign. Blog and show clients examples how they service clients. Post a special once a week on a certain day. Formed a group for followers post and ask for feed back. They started a Twitter account to post third party articles to support model. They direct folks to website with posting on social sites.
Sales have gone up around 10-15% in last three Months and continuing to grow. Video was a very important start to the structured process. Video production continues and is directed at products they service and questions compiled for clients.