Most small business I meet have these comments! I do not understand how Video works? Not sure where to start. No time. Camera Fear. Budget..
Most small business I meet have little or no idea "how" much video can help their business. This means explaining a video plan, target market and "how does video help me"?.
Who Needs Video?
Your small/medium local business.
Video helps with search on the second largest Google owned Search engine YouTube.
Share Informational Videos, Demo Videos, Tips, Fun Facts, Did you Know and Humor if your funny.
Email a potential client a intro video right from YouTube.
Add QR code video Link to your printed material.
Add video to your website for engagement.
Embed video in your Blog.
Embed video into your Newsletter.
Share video to your social networks.
Build a following of new clients.
Build activity on your social platform.
A picture is worth a thousand words a video about million.
Replace posted text messages with video tips.
People love videos how many did you watch online this week?
Build Know, Like and Trust (meet the business owner).
Use video's to target a specific market (playlsit).
Podcast Video Platform.
Video will help your business. Business will need a video plan. Its not magical like so many companies would lead you to believe. Will require investment in time.
I help small business standout using video online on the second largest Google owned search engine YouTube.
Showing posts with label online video. Show all posts
Showing posts with label online video. Show all posts
Sunday, March 2, 2014
Sunday, January 19, 2014
You Cannot Produce Videos Sitting On Your Rear
Wow! Not like me to include such a word in the title. I need your attention and thought maybe this might tempt you to read this blog.
For many the light bulb has not yet gone off. I cannot believe when I meet with small business how many business owners have no clue "how" important video can work for small busness.
What if I helped you start today? Motivated you to set a goal this year for 30 videos on your very own YouTube channel?
Have a Pocket Camera?
Have a Smart Phone?
Have a iPad
All of these have Video recorders built in with very good video capture. How many times have you wished you recorded a demo or maybe a tip. Point and shoot. Then with the simple ability to share, upload to YouTube and other social network.
Imagine shooting 1 video every 2 weeks and uploading to YouTube. Add the proper title and some other stuff and sharing to your social foot print. Do you think your friends might help share this and recommend your business. The stats say "yes" they will.
I was in a small town working with a pest control company. They ask me to produce some videos and help build the YouTube Channel. They were excited upon arrival and were full of ideas. I ask if they carried phone with camera? ( yes). I ask if they could record and talk about what they were Capturing? (yes). I ask do you think folks looking for Pest Control service might like to see tips/demos of what you do? ( yes). I went on to say you could have 30 videos this year showing folks everything you do when working in and around folks homes.
Builds Know, Like and Trust.
I realize you might need a company to help with your YouTube channel and some Consulting on "how" to use. Or go online and Google search "how to build a youtube channel" or "YouTube Help".
Imagine having 30 videos on the second largest Google owned search engine. Imagine sharing your videos to Facebook, Twitter, Your Blog, Website, Newsletters, Pinterest and Linkedin. Instagram and Vine are other super ways to use video.
Videos do not need to be perfect.. people are looking for good informtion looking for services you provide.
Pest Control Company: Capture help tips when you encounter useful information. Show termite damage. Explain why inspection is important. Once I left our meeting they were excited to start.
They needed some guidance and some consulting for next 3 months. I promise they will be known and found when they start the process. They did the first two videos and now are going to shoot lots of short clips. I suggested they tape a index card on the inside review mirror. Write on Index card Shoot a Video Today of something people would like to see.
I challenge you to search and investigate how much video can help your Small Business.
My Mission is simple I help small business stand out using video online on the second largest Google owned search engine..YouTube.
.
For many the light bulb has not yet gone off. I cannot believe when I meet with small business how many business owners have no clue "how" important video can work for small busness.
What if I helped you start today? Motivated you to set a goal this year for 30 videos on your very own YouTube channel?
Have a Pocket Camera?
Have a Smart Phone?
Have a iPad
All of these have Video recorders built in with very good video capture. How many times have you wished you recorded a demo or maybe a tip. Point and shoot. Then with the simple ability to share, upload to YouTube and other social network.
Imagine shooting 1 video every 2 weeks and uploading to YouTube. Add the proper title and some other stuff and sharing to your social foot print. Do you think your friends might help share this and recommend your business. The stats say "yes" they will.
I was in a small town working with a pest control company. They ask me to produce some videos and help build the YouTube Channel. They were excited upon arrival and were full of ideas. I ask if they carried phone with camera? ( yes). I ask if they could record and talk about what they were Capturing? (yes). I ask do you think folks looking for Pest Control service might like to see tips/demos of what you do? ( yes). I went on to say you could have 30 videos this year showing folks everything you do when working in and around folks homes.
Builds Know, Like and Trust.
I realize you might need a company to help with your YouTube channel and some Consulting on "how" to use. Or go online and Google search "how to build a youtube channel" or "YouTube Help".
Imagine having 30 videos on the second largest Google owned search engine. Imagine sharing your videos to Facebook, Twitter, Your Blog, Website, Newsletters, Pinterest and Linkedin. Instagram and Vine are other super ways to use video.
Videos do not need to be perfect.. people are looking for good informtion looking for services you provide.
Pest Control Company: Capture help tips when you encounter useful information. Show termite damage. Explain why inspection is important. Once I left our meeting they were excited to start.
They needed some guidance and some consulting for next 3 months. I promise they will be known and found when they start the process. They did the first two videos and now are going to shoot lots of short clips. I suggested they tape a index card on the inside review mirror. Write on Index card Shoot a Video Today of something people would like to see.
I challenge you to search and investigate how much video can help your Small Business.
My Mission is simple I help small business stand out using video online on the second largest Google owned search engine..YouTube.
.
Tuesday, July 30, 2013
Trends Suggest Visual Content Continues to Grow
List of Ways Visual Content Is Trending
More Visual content Includes both Pic's and Videos
Live video on social sites
Smarter visual content in a crowded market
Creativity super important
Video's to the point..trend suggest shorter video clips must gain attention
Tools for creating video and automation of cloud based editing
Add interactive messages inside video for response and call to action
More Video Content Platforms for User Generated Content
Custom Players for Built in messages, call to action and point of sale.
Mobile devices have HD Video camera for high end content on the fly and instant share
Sunday, June 23, 2013
Small Business Video Marketing Online
When asking small business today how they gain Customer Attention some head scratching and some er umm's sum up today's battle. Old tactics and old marketing techniques are not winning the battle. Today's language is composed of actions, engagement, participation, collaboration, sharing, 1+, likes, video, and blogs.
Several years ago I remember, thinking is social networking stuff going to stick? In the early days, very few social networks were designed for business. Nowadays business uses social networking for a brand, engagement, and lead generation. How can a small/medium business gain customer attention?
My niche within social networking is helping small business owners with cost-effective branding, lead generation and search using video online. A video is a powerful weapon for engaging customer attention.
If you own small/medium business pay attention to the video. Research indicated several years ago short clips 1-3 minutes would keep attention and these should be personal, good, and make a point with a call to action. Problem small business owners had no time, did not know where to begin and the video was expensive. Today business owners are very busy (no time) and not sure where to begin however, video production is very affordable.
The battle for consumer attention should "include" video. Notice the word include not exclusive.
Think engagement. Want to win this battle for customer attention to engage, participate and learn to share. One concept that will never die in marketing. Help others obtain what they need.
Think Video for Consumer Attention.
By: Hurdie Burk
Home of the Video 6 Pack
Several years ago I remember, thinking is social networking stuff going to stick? In the early days, very few social networks were designed for business. Nowadays business uses social networking for a brand, engagement, and lead generation. How can a small/medium business gain customer attention?
My niche within social networking is helping small business owners with cost-effective branding, lead generation and search using video online. A video is a powerful weapon for engaging customer attention.
If you own small/medium business pay attention to the video. Research indicated several years ago short clips 1-3 minutes would keep attention and these should be personal, good, and make a point with a call to action. Problem small business owners had no time, did not know where to begin and the video was expensive. Today business owners are very busy (no time) and not sure where to begin however, video production is very affordable.
The battle for consumer attention should "include" video. Notice the word include not exclusive.
Think engagement. Want to win this battle for customer attention to engage, participate and learn to share. One concept that will never die in marketing. Help others obtain what they need.
Think Video for Consumer Attention.
By: Hurdie Burk
Home of the Video 6 Pack
Monday, May 13, 2013
Video Marketing Checklist For Small Business
Remember those famous words spoken from Apollo 13. "Houston we have a Problem" . The rest of the flight was about strategy to make it home. Focused decisions and each one critical for survival.
Each step your business makes for marketing video is determined by your "target market". I speak from tons of time helping clients establish marketing goals using video.
We all know that Social Networks are here to stay. We know they help provide avenues to push instant information to potential clients and build our brand.
Once you determine the all important "Target Market" then the process for developing what works marketing your video's will keep the "hey we have a problem" message on the shelve.
1. Learn "How" folks search for your business, product etc... Start typing in searches and see what appears and watch videos of other related business. Some of these searches could make excellent titles for your video's
2. Build a YouTube Channel. The ability to share and embed is important.
3. Edit videos for a professional look. YouTube Cards ( links), end of video annotations, custom thumbnails and audio library.
4. Embed video on your website. Example: Develop video's centered on top 5 questions your clients or potential customers ask. Embed on proper page. Set a goal to develop 2 video's a month keep content coming. Activity and Engagement.
5. Make your point.. Don't be that car "rambler"..
6. Understand your social networks and understand one video for one may not work as well on another one.
7. Ask your social network friends for help. Would you please share my video's I am going out of business.
Kidding! I started video marketing and would you mind sharing this with some friends which, need my service/product.
8. Most of all make your videos personal and tell brief stories. Example: I was doing video for a business that organizes family photo's. She was showing off a very cool box for organizing photo's. This meant a lot to me when I was rounding up "my family" photo's ( personal).
Each step your business makes for marketing video is determined by your "target market". I speak from tons of time helping clients establish marketing goals using video.
We all know that Social Networks are here to stay. We know they help provide avenues to push instant information to potential clients and build our brand.
Once you determine the all important "Target Market" then the process for developing what works marketing your video's will keep the "hey we have a problem" message on the shelve.
1. Learn "How" folks search for your business, product etc... Start typing in searches and see what appears and watch videos of other related business. Some of these searches could make excellent titles for your video's
2. Build a YouTube Channel. The ability to share and embed is important.
3. Edit videos for a professional look. YouTube Cards ( links), end of video annotations, custom thumbnails and audio library.
4. Embed video on your website. Example: Develop video's centered on top 5 questions your clients or potential customers ask. Embed on proper page. Set a goal to develop 2 video's a month keep content coming. Activity and Engagement.
5. Make your point.. Don't be that car "rambler"..
6. Understand your social networks and understand one video for one may not work as well on another one.
7. Ask your social network friends for help. Would you please share my video's I am going out of business.
Kidding! I started video marketing and would you mind sharing this with some friends which, need my service/product.
8. Most of all make your videos personal and tell brief stories. Example: I was doing video for a business that organizes family photo's. She was showing off a very cool box for organizing photo's. This meant a lot to me when I was rounding up "my family" photo's ( personal).
9. Learn the 4 basics ( narrowed down). Video Capture, Converting, Basic Editing and Tagging for search.
10. Have fun.. Your producing Content.
Subscribe to:
Posts (Atom)