How To Reach Your Market On YouTube

Your User Generated Video for YouTube is more effective if aimed at a certain group or niche within your target market.

This means doing your research. Who I want reach?  What Group? What Niche?
What is going on within my brand online?  What content is trending within my brand?   Spending time  understanding  your market will help form your video message.

Be your authentic self. Viewers love real people.  Build trust!  In today's noisy marketing world speed of trust is important.

Video tips for YouTube.

Understand who you want to reach
Research and have a strategy
Be consistent
Appeal to emotions
Be engaged with your audience
Be creative ( actually write ideas for videos)
Think into mobile search  ( another blog).
Know how people are searching for your brand or product.

 You can find great information YouTube Creator Playbook for Brands

Live Video Streaming From Your Mobile Device a Hot Trend

In early 2000 we were streaming live video when streaming was not cool.

High-end processors, cheap storage, larger bandwidth pipes and mobile devices with apps have changed the above to plain fun!

Facebook, YouTube, and Periscope change the way we use video to tell our personal and business stories.

One of our taglines in the old days "on the air anywhere"  and this is so true today.

Periscope is connected to Twitter. Facebook Live is located on your Personal Page, Business Page, and Groups.  YouTube is through the YouTube App.  YouTube app will allow you to record until your channel reaches 10,000 views. Then YouTube will offer live.  

These instant moments are captured live and then archived. Great marketing tactic for business.

Live video means the mobile device can capture instant moments and reach the social platform.  Engagement and sharing become part of the content reach.

A business which,  pay attention to what customers look for can meet online with instant moments your business creates.

Build your brand and gain visibility for your business. Do not ignore the possibilities of Live Vid