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Showing posts with label online serach. Show all posts
Showing posts with label online serach. Show all posts

Saturday, April 25, 2015

Any Firm Promising First Page Google Ranking Using Video on YouTube...Run

The point for posting is pure frustration.  

For years I have worked with Local Business with consulting on YouTube and Social Marketing. Providing short clips that business clients can share to social sites, blogs, websites, newsletters and push those videos to a Target Market.

I do not promise any ranking for videos and I follow the YouTube Playbook.  It's  frustrating when marketing companies take advantage of business "promising"  Google first page ranking   posting video on YouTube.  

Marketing is not easy.  Branding in today's market is not easy.  Developing a target market is not easy.  Working your business in today's noisy social market will utilize many  marketing tactics.

First of all Google does not promise any ranking period especially first page.  This  means Organic and Paid Advertising.   Matter of fact here is the link to what Google makes very clear. Do you need SEO.  There are good hard working B2B business consultants which,  will work you through a real marketing process not promises.

If Google does not promise first page then why are so many so called experts promising these results? And why can they?   Matter of fact will promise on first phone call.   Many small business  are mad and  turned off  by the many calls they receive from companies  promising first page.  Some marketing firms  even disguise themselves as Google when in fact they are not.

When you hear  a marketing firm offer your business easy steps to ranking using video on YouTube or receive any calls saying we Guarantee you first page for a certain monthly fee.. I have a simple suggestion.  R..U..N..

The includes organic and paid ad's online.  Google YouTube considers watch time the most important benchmark for a video not views.  

Update: Watch time is important. Google likes EEAT ( Expertise, Experience, Authority, Trustworthy). 

Hurdie Burk Blog





Saturday, May 31, 2014

Target Your Market Using Video on YouTube

Video is a huge front door to attract, engage and push your business message to your target market. Video  builds know, like and trust.



Etablish a YouTube Channel 

You can try this yourself or hire for completion.  The most important part of YouTube is the ability to Share your videos "anywhere" online.

Convert Q & A on Website to Videos

Add these videos to your website and add to the proper pages inside your site.

Intro Video Home Page Website

Welcome visitors with a very short video.  Finish by asking for a call to action.

Keep Video's Short-Get to the Point.

Make sure your videos do not ramble or drag.  Note: A video watched is a good video.

Have Fun

A simple smile and having fun makes viewers pay attention.

Be Creative

Use props, tell a story.  Think about what your potental clients would like to see.  Sometimes we think about what we like think in terms of customer.

Educate

Use video to offer tips and keep educating your clients/potential customers.  If you do not have a blog start one and use video inside your blog.










 

Sunday, March 2, 2014

Video Marketing on YouTube

Most small business I meet have these comments! I do not understand how Video works? Not sure where to start. No time. Camera Fear. Budget..

Most small business I meet have little or no idea "how" much video can help their business. This means explaining a video plan, target market and "how does video help me"?.

 Who Needs Video?

 Your small/medium local business. Video helps with search on the second largest Google owned Search engine YouTube. Share Informational Videos, Demo Videos, Tips, Fun Facts, Did you Know and Humor if your funny. Email a potential client a intro video right from YouTube. Add QR code video Link to your printed material. Add video to your website for engagement. Embed video in your Blog. Embed video into your Newsletter. Share video to your social networks. Build a following of new clients. Build activity on your social platform. A picture is worth a thousand words a video about million. Replace posted text messages with video tips. People love videos how many did you watch online this week? Build Know, Like and Trust (meet the business owner). Use video's to target a specific market (playlsit). Podcast Video Platform.

Video will help your business. Business will need a video plan. Its not magical like so many companies would lead you to believe. Will require investment in time.

I help small business standout using video online on the second largest Google owned search engine YouTube.