Video Marketing and Management of Social Sites

For a local business sharing Video content to  local followers on your social sites is a giant step in the right direction.  A structured approach is needed along with  following the YouTube Creator Playbook for Brands which, is a comprehensive approach and the right approach.

More small business will need guidance in best approaches for using video on social sites. Not saying total take over and management.  The word guidance is a major key.

Are your videos directed at your target market?
Do they have calls to action.? Visit website or Call
Does your business have a intro video on website?
Do videos address your top 5 questions asked by customers?
Does your business have a thank you video or follow up video?
Does your business share videos for activity and brand on social sites?
Does your business understand best places to share video based on target market?
Does your business have a blog to embed videos?
Does your business realize the power of mobile views?

A small business will benefit greatly mixing video with your normal posting on social sites.  One tactic will not cover all the marketing needs.  Marketing is everything you do before and after receiving your check.

Working with a local firm we posted videos to YouTube. We created a very concise social footprint.  We Started  Ad Words campaign.  Blog and show clients examples how they service clients.    Post a special once a week on a certain day.  Formed a group for followers  post and ask for feed back. They started a Twitter account to post third party articles to support model. They direct folks to website with posting on social sites.

Sales have gone up around 10-15% in last three Months and continuing to grow.  Video was a very important start to the structured process.  Video production continues and is directed at products they service and questions compiled for clients.

YouTube Creator Studio

YouTube  added the Creator Studio to Your Channel.  Once you sign-in and click on Creator Studio you will be taken to a new management page for all your tools and help.  Download through Google Play the YouTube Creator Studio App.  Android for now.

How to Find Video's During Search

You typed in sprinkler repair ( or service you need)  for your local area and the normal web results greeted you.  Did you know you can see the Video results for that same search.

In the image below I highlighted where you will find video's for that same search.

When you search for a service or product I pointed  where videos can be found for the same search.  If you don't find a video "how to " or "product" move over and click on "video" tab.  It might be located under the "more" tab if you never clicked on videos.

Mobile search is manily done on YouTube app.

This may be old news for a lot of you.  Again,  surprised how many folks are not aware of this feature.

Target Your Market Using Video on YouTube

Video is a huge front door to attract, engage and push your business message to your target market. Video  builds know, like and trust.

Etablish a YouTube Channel 

You can try this yourself or hire for completion.  The most important part of YouTube is the ability to Share your videos "anywhere" online.

Convert Q & A on Website to Videos

Add these videos to your website and add to the proper pages inside your site.

Intro Video Home Page Website

Welcome visitors with a very short video.  Finish by asking for a call to action.

Keep Video's Short-Get to the Point.

Make sure your videos do not ramble or drag.  Note: A video watched is a good video.

Have Fun

A simple smile and having fun makes viewers pay attention.

Be Creative

Use props, tell a story.  Think about what your potental clients would like to see.  Sometimes we think about what we like think in terms of customer.

Educate

Use video to offer tips and keep educating your clients/potential customers.  If you do not have a blog start one and use video inside your blog.










 

Video Marketing on YouTube

Most small business I meet have these comments! I do not understand how Video works? Not sure where to start. No time. Camera Fear. Budget..

Most small business I meet have little or no idea "how" much video can help their business. This means explaining a video plan, target market and "how does video help me"?.

 Who Needs Video?

 Your small/medium local business. Video helps with search on the second largest Google owned Search engine YouTube. Share Informational Videos, Demo Videos, Tips, Fun Facts, Did you Know and Humor if your funny. Email a potential client a intro video right from YouTube. Add QR code video Link to your printed material. Add video to your website for engagement. Embed video in your Blog. Embed video into your Newsletter. Share video to your social networks. Build a following of new clients. Build activity on your social platform. A picture is worth a thousand words a video about million. Replace posted text messages with video tips. People love videos how many did you watch online this week? Build Know, Like and Trust (meet the business owner). Use video's to target a specific market (playlsit). Podcast Video Platform.

Video will help your business. Business will need a video plan. Its not magical like so many companies would lead you to believe. Will require investment in time.

I help small business standout using video online on the second largest Google owned search engine YouTube.

You Cannot Produce Videos Sitting On Your Rear

Wow!  Not like me to include such a word in the title.  I need your attention and thought maybe this might tempt you to read this blog.

For many the light bulb has not yet gone off.  I cannot believe when I meet with small business how many business owners have no clue "how" important video can work for small busness.

What if I helped you start today? Motivated you to set a goal this year for 30 videos on your very own YouTube channel?

Have a Pocket Camera?
Have a Smart Phone?
Have a iPad

All of these have Video recorders built in with very good video capture.  How many times have you wished you recorded a demo or maybe a tip.  Point and shoot.  Then with the simple ability to share, upload to YouTube and other social network.

Imagine shooting 1 video every 2 weeks and uploading to YouTube. Add the proper title and some other stuff and sharing to your social foot print. Do you think your friends might help share this and recommend your business.  The stats say "yes" they will.

I was in a small town working with a pest control company.  They ask me to produce some videos and help build the YouTube Channel.  They were excited upon arrival and were full of ideas.  I ask if they carried phone with camera?  ( yes).  I ask if they could record and talk about what they were Capturing? (yes).  I ask do you think folks looking for Pest Control service might like to see tips/demos of what you do? ( yes).  I went on to say you could have 30 videos this year showing folks everything you do when working in and around folks homes.

Builds Know, Like and Trust.

I realize you might need a company to help with your YouTube channel and some Consulting on "how" to use.  Or go online and Google search "how to build a youtube  channel"  or "YouTube Help".

Imagine having 30 videos on the second largest Google owned search engine.  Imagine sharing your videos to Facebook, Twitter, Your Blog, Website, Newsletters, Pinterest and Linkedin. Instagram and Vine are other super ways to use video.

Videos do not need to be perfect.. people are looking for good informtion looking for services you provide.

Pest Control Company: Capture help tips when you encounter useful information.  Show termite damage.  Explain why inspection is important.  Once I left our meeting they were excited to start.
They needed some guidance and some consulting for next 3 months. I promise they will be known and found when they start the process.  They did the first two videos and now are going to shoot lots of short clips.  I suggested they tape a index card on the inside review mirror.  Write on Index card Shoot a Video Today of something people would like to see.

I challenge you to search and investigate how much video can help your Small Business.

My Mission is simple I help small business stand out using video online on the second largest Google owned search engine..YouTube.

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YouTube Content ID

YouTube is updating Content ID and according to this Reelseo post YouTube in fact pulled down some very large pages including some partners.

I have mixed emotions because I am pretty sure fair use might be at issue on some.  Google ( YouTube) can better explain how the content ID ( link at end of blog) system works.

Noticed some very angry post and videos over the weekend especially from those covering gamming. I might add with huge subscriptions and following.

Want to be safe with your content.. sure you do?  I am not a attorney so my advice is from  being around and on YouTube.

1.  Do not add any music at all that you did not produce. Do buy royality free music or use YouTube Audio Library

2. You want to show a clip of something you found online. It has music in background.  Don't do it.

3. Movies or any copyright info that you did not produce.

Make sure all the content uploaded is your production and any music is either yours (you own it). Use the YouTube audio libaray or purchase Royality Free Music.

I imagine the Content ID system might flag somethng that you have complete rights to publish.  Verify your YouTube channel and make sure you have added dispute to your tools.

The best way to maintain a good relationship is create and publish your own content.  If you use others content  make sure you have all the permissions.

If you cover a lot of stuff like recaps or reviews of 3rd party content.  Go hire a attorney.