Add your Podcast RSS Feed to YouTube

YouTube now added a setting for adding a podcast RSS feed to your channel. I included a video tutorial. Other choices YouTube gives for podcast cotent. Go your youtube channel 1. Top right click your channel icon 2. YouTube studio 3. Top right click Box with word Create and 3 choices will appear. Create a New Podcast Set An Exsiting Playlist as Podcast Submit RSS Feed The RSS feed a URL link where you host your podcast. Copy the RSS URL and Past on Submit RSS Feed. It will take time for Google to finish the uplaod depending on the depth of your content on your podcast platform.

Your Customized Social Media and Website Links On YouTube Moved

 If you have a YouTube channel the external links created are no longer located inside your channel art. They are now located inside your "About" section on your channel. They are highlighted under your channel's main page. 

Adding a link inside your description box under a video requires another enable opt in located under settings, channel advanced features. Some channels with hostory are auto enabled. Some new channels will need to to either wait until a channel is in full swing or supply Google with requirments. On your channel under YouTube Studio. Click Customization and then basic info. Scroll down to add Links. Add link hit publish and the new link will show up under view your channel under banner. Another suggestion go to link tree and create a link to all your social platforms and us ethat link. Once on the channel it allows another avenue to show folks all your platforms.

Live Streaming Video Services

For those interested in live broadcasting on social platforms listed below are some businesses helping to make live streaming easier. 

Facebook Live

Periscope  Future?

YouTube  Must have certain benchmarks to be approved (live). 

Stream Yard 

OBS Studio Open source 

Instagram ( IGTV) Live 

Linkedin Live   Must apply for approval.  Use a 3rd party live streaming service like these listed here. 

Linkedin list the 3rd party streaming they accept.

Restream

Broadcast Me

Zoom

Vimeo Livestream

Switcher Studio

Switchboard Live

Be. Live

Take some time to go through each link and do a look-see.

 

Update. When this blog was written these live options exsited. For instance periscope for Twitter (X) no longer works. I recommend searches and research to see which, ones are still a live alternative.

Live Streaming Video My Recommendations

Live streaming is easier now and will continue to open doors for people wanting to publish a video or ongoing video live sessions.

StreamYard  I was sent this website by a client and decided to test it for myself.  I opted for a free account and did my first test by doing a live stream to my Facebook Group. The simplicity amazed me!  I did not need to add any stream keys from Facebook that were built in.  The free version allows you to connect to one destination. I recommend you opt-in for the upgrade for $250.00 a year or $25.00 per month.  This allows you to stream live to Facebook, YouTube, Linkedin Twitter, by simply attaching your social site URL and confirming.  You can add custom banners, a news-like ticker at the bottom, and backgrounds. 

Zoom by now is well known and after solving hopefully some security issues allow you to stream your session live on Facebook.  Some can be video or audio and the ability to record save to hard drive or on the Zoom cloud.  Allows customized groups ( upgrade).  I record my podcast on Zoom download the audio to my edit software and then upload my podcast to my host platform. Use RSS feed for  Apple and Google Podcast Platforms. People who have never done any virtual education or virtual work with clients are using Zoom as a business tool.  

Facebook Live is popular for your personal page, business page, and groups.  

OBS Studio  Is an open-source broadcast studio and is tech-savvy. Multiple cameras. You set scenes and load the stream keys from the social platforms you want to broadcast to.  Go and visit the website link and take a look around.  For the Tech-Savvy!

YouTube Live  I would use StreamYard for the YouTube live stream. The link provided helps run you through the process for YouTube.

Linkedin last I checked is still asking for an application.  The link includes tutorials for application and PDF instructions for other live hardware/software live options. They require A third part connection stream service. StreamYard is one such stream option.

Other Live Options 

Wirecast

Easy Live

Brand live

Switcher Studio

Offline ways to reach your markets include Facebook/Instagram reels. YouTube shorts. All are on your mobile device.

These are recommendations.  I do not represent any of the businesses linked.  Simply passing information for education purposes.

Hurdie Burk

https://hurdieburk.com

Update. Facebook may or may not allow a third party service connected to a Facebook Group. They stopped some API applications effective April 1.

How Video Helps Business

Video is a super way to gain attention for a product or service.  With all the changes to mobile search, AI and machine learning videos is a very simple way to push information at your target market.

How Video Helps  Business?

1. Video directed to a target market.
2. Answer questions about your service or product.
3. Builds know,  like and trust for the consumer.
4. Demo a product or service.
5. Upload videos to YouTube.

These are a few examples of how video helps your business. Folks searching for your product or service spend time on YouTube, video platforms and social platforms.

Start using your mobile device to capture short video snippets of information. Answer your top 5 questions asked over and over.  Create short stories.  How I started my business?  Use product demos.

Video are a great  way to reach your target market.  Demo a product. describe a service.  Potential clients meet you. YouTube is the second largest search engine.  Build a YouTube channel download the YouTube app and capture video with a mobile device.

Create Videos Answering Consumers Questions and Add to YouTube

Is your business answering the questions your potential customers are asking every day about your product or service?

YouTube is a great platform for adding the top questions ask about your product and service every day.  YouTube has a share link to social platforms.  Embed code for websites. Messenger link to friends.  Blog links and embed code.   The Internet is one big link and sharing video links from YouTube allows consumers in your local market to find your business.

The mobile device is now the go-to search device.  Google searches like near me and nearby are implied by Google.  Same with close by and similar.   Google recently changed indexing to mobile.  Read more  Search Engine Land.

Identify the questions ask about your business.  List 10 and search those questions on your mobile device. See, how consumers are asking for information.  The information you gather will help create the videos ( short ones) meeting the consumer during a search.

If you know your identified market you will be successful.

If you have a channel on YouTube?  Let's say you do.   Download the YouTube app and sign-in your account connected to  YouTube.  Use the app to record the questions and answers. Fill in the details and hit upload.  Once located on channel start sharing information to your target audience.

 Build brand and sales leads by meeting your potential clients with information to help provide the engagement and steps to the service or product.

Consumers know you before you know them.

Tips to help develop your portal to reach new leads.

1. Really I mean really research your competition and know your potential user.
2. Buy a journal and keep notes.  Save screenshots of good ideas.
3. Identify at least 10 questions you are asked about your product or service.
4. Create short video clips and answer questions.
5. Add to YouTube channel.
6. Distribute to social platforms based on number 1.
7. Add Video clip links by posting on Your Google Business Listing.

YouTube Studio Beta New Look

Have you seen the new YouTube Studio beta?    Find the new look in a link on your channel.  When signed into YouTube.

YouTube will allow a switch back to creator studio when confused on the new tool usage.  Very soon all YouTube channels will be switched.

Now is a great time for learning all the ways to use the channel.  My first impression was confusion.  

Once I figured out the navigation the channel was easier and fun to work within. 

Repetition and discovery learning will help you through the navigation process.  YorTube needed a new look and added tools to meet the way we search for content.

Most of the tools on the channel remain the same. YouTube will offer news and ideas for you. Basic analytics will give a quick channel overview.

My first look and reaction were yikes.  After some time playing around on the channel it grew on me.
Have fun and enjoy the new changes.

YouTube Studio Beta

Learn More on the Google support page.