Why is the Google My Business such a great place to target your potential clients? Unlike other social sites Google allows you to create circles and you can share "private" messages to those circles.
In my case I have a "Client Circle", "Potential Clients" and "Radio Sponsors". I have some other circles those I follow and my outsource team."Potential Clients have shown interest at one time and I stay in touch by dripping information. These include folks once proposed, one to one's and part of my tickler system.
How does this work?
I use this link from Google . I record a message and upload to YouTube and select unlisted. This means it's hidden.
I create video for my Client Circles for updates and new products. Other videos are created for my Potential Clients. Once the video is on YouTube I copy the link. If you use a unlisted link Google will remind you a unlisted link can be shared by others. Copy Link using Share button under the video. Go to Google My Business Page and add link in new post and I choose the circle I created "Potential Clients" (private). Do not click public or if you see Public in share section click x and remove.
The video is directed at my target market with a direct appeal to my "Potential Clients". One more step is required if you wish to make sure your Potential Clients Circle do not share with others.
On your post little arrow down will open pop up menu. Scroll down and Disable Reshares. You may create as many circles and target each one with private content. This is a great way to share your products/services.
Update. Google recently now allows you to link social sites URL on your Google Business Profile. I would no longer use the a link from YouTube on a post. Researching to see iif Google has issues to do so.
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